John Avery
Creative Director/Designer
About
While other kids were idolizing rock stars and quarterbacks, my hero was my art teacher, Mr. Anderson — and by the time I got out of second grade, I knew what I wanted to do with my life: art for commerce. I realize that’s not normal, and I’m totally good with that. I’ve worked above the line, below the line, offline and online. No matter what I’m doing, I want it to be the best it can be, and I don’t stop until it’s right.
Resume
RPA
Design Lead
January 2018 - present
Responsible for the look and feel of all Honda Sales Training materials, including introductory and competitive training for Honda vehicle launches. Developed a more interactive training approach, utilizing video, animations and scrolling content. I was also the designer for a new Honda website that combined the Honda Techtutor and Honda Information Center sites. The majority of the content we develop is for sales consultants and consumers.
Client: Honda Automobiles, CKE Restaurants
Rauxa
Executive Creative Director
September 2015 - November 2017
Responsible for creative at the Costa Mesa, San Francisco, and Seattle offices of Rauxa. Our work includes web and app development, CRM, and advertising campaigns. With a heavy emphasis on data, we work across all channels to deliver measurable results to our clients.
Clients: Verizon Wireless, Allergan, Gap Inc., Alaska Airlines, TGI Fridays, grandPad
Weber Shandwick
Executive Creative Director
June 2013 - July 2015
Launched Covered California, leading creative across all media and cultures, exceeding all enrollment goals. I was also instrumental in winning and growing clients for the LA office. Along the way, I also learned a lot about public relations.
Clients: Covered California, ResMed, Genentech, Meijer, Abbott Laboratories
Rauxa
Executive Creative Director
October 2010 - May 2013
Responsible for rebuilding the creative department, elevating the work, pursuing new business, and developing a digital CRM capability featuring social media.
Clients: Verizon Wireless, Disney Movie Rewards, Intuit, Glaxo Smith Kline, McAfee, Farmers Insurance
Deutsch Inc.
SVP, Creative Director, directDeutsch
2002 – 2010
Led the creative development of all CRM and acquisition direct marketing programs, from strategy through final execution. I was also the creative director for DIRECTV’s acquisition advertising, and was actively involved in every major new business pitch.
Clients: Volkswagen, Mitsubishi Motors, HTC, DIRECTV, UnitedHealthcare, PacifiCare, J.D. Edwards, fresh&easy
Goldberg, Moser O’Neill
Group Creative Director
1999 - 2002
I oversaw several creative teams developing general advertising. My job responsibilities also included strategy development, new business pitches, and extensive client contact.
Clients: Cisco Systems, Beringer Vineyards, Veritas Software, Quantum, Micronpc.com, Hostpro, Move.com, Sempra Energy, Oakland Zoo
TBWA\Chiat\Day
Senior Partner, Creative Director
1992 - 1999
I oversaw all agency direct marketing work, primarily for Nissan and Infiniti. This included product videos for every vehicle launch. Lead the agency’s first efforts in digital, including the development of websites for Nissan, Infiniti, and Energizer. I also developed brand advertising for Nissan and Apple, including the original iMac launch.
Clients: Nissan, Infiniti, Apple Computer, Energizer, Air Touch, McKesson Water Products, Mitsubishi Electronics, TV Guide
Hill, Holliday
VP, Associate Creative Director
1990 - 1992
Managed the Integrated Services Group, which included design, direct response, and promotions. Primary responsibility was the direction and development of all collateral materials for Infiniti, including extensive automotive photo shoots and constant client contact.
Client: Infiniti
Education
Rochester Institute of Technology
Bachelor of Fine Arts (BFA), Graphic Design
