John Avery

First up is an edited sizzle reel we did to pitch and retain the business. It does a good job of showing you the range of work I developed in the first year.

One of the first projects was to redesign the how-to videos. They had been optimized for desktop, so we totally revamped them to be mobile-first, and more car-friendly. It’s been a huge undertaking, and continues to evolve and improve.

The before state of Honda how-to videos:

The after state.
Consistently using a 6 column grid, a more readable font for mobile, and lots of design love.

All the how-to videos were also posted on YouTube. There are thousands of these kind of videos on YouTube, so it was important that our video thumbnails read as legit Honda branded content.

Early on, we did a lot of video training with on-camera talent. Here are a few snippets from one we did for the launch of the Honda Passport. This marked the beginning of Honda moving more aggressively into the rugged SUV space.