I know. What can you possibly do for a company that's made its fortune helping people who suffer with sleep apnea? The good news for me was quite a bit.
They launched a sleep monitor targeting healthy folks who monitor every calorie and step they take with an amazing product called the ResMed S+. We created a series of videos celebrating the virtues of being Brain Alive.
We then worked with ResMed on a better way to launch their new, cloud based sleep apnea products to an archaic retail base. Our solution included handing out floppy disks at the sleep apnea trade show (yes, that's a thing), and an iPad-based presentation the sales force could use in the field.