Without a doubt, being part of the launch of the Affordable Care Act in California was not just a career highlight, it was a life highlight. I got to meet so many of the people it helped in California, to hear how their lives were transformed, and then spread the word. The work I've included is just a small portion of what we did.
I know. What can you possibly do for a company that's made its fortune helping people who suffer with sleep apnea? The good news for me was quite a bit.
They launched a sleep monitor targeting healthy folks who monitor every calorie and step they take with an amazing product called the ResMed S+. We created a series of videos celebrating the virtues of being Brain Alive.
We then worked with ResMed on a better way to launch their new, cloud based sleep apnea products to an archaic retail base. Our solution included handing out floppy disks at the sleep apnea trade show (yes, that's a thing), and an iPad-based presentation the sales force could use in the field.
This probably represents .5% of all the Verizon work I've done over the years. Working for a company that's helped transform how we live our lives was quite a ride. And yes, I did sell through a DeStorm Power video when Verizon was rolling out 4G LTE.
It's been exciting working with Alaska Airlines when they acquired Virgin America Airlines. The effect on their company culture and marketing was transformative. All of a sudden, they became a more engaging, playful brand.
One of the first ideas we came to them with was offering elite flier status to college students who crushed their classes. They loved it, and we're rolling it out this fall. We've done several other campaigns for Mileage Plan, showcasing its value and utility to folks enrolled in other programs. We also did a very targeted effort migrating elite fliers from Virgin Elevate to Mileage Plan.
We've recently started working for Fridays. First up was a promotional page for endless apps. The landing page kept loading appetizer images endlessly. We also completely redid their home page, making it easier for the client to update content, while keeping functionality related to ordering food and finding restaurants always present.
The founder of grandPad has an inspiring and infectious passion to bring families with seniors closer together, with something the elderly have historically rejected — technology. With aging parents of my own, telling this story really touched me. Here's hoping this work resonates, and helps families stay connected.
Being part of the pitch team that won the Volkswagen account was an amazing feeling. My team got to develop the emails for the Punchdub campaign and supply dealers with templates to align their marketing with the launch brand campaign. I also got to work on their experiential marketing, developing a modular system that would work for any size event.
Allergan is the fine company who has brought Botox to the world. We've done work for two parts of the company. First is their loyalty program, Brilliant Distinctions. In addition to doing hundreds of CRM emails, we also designed their consumer app.
The other project was a tablet app for the salesforce that calls on the doctors who use Allergan products. The app functions as both a presentation the sales person can make to the doctor, as well as a very comprehensive overview of their current product use and what it will take to move up the rewards pyramid.
We develop communications for Gap Inc. credit card holders across all four brands. Recently they launched a premium card to their best customers. We developed the branding, landing page, launch and ongoing communications to this very important segment for Gap.
DIRECTV loved to picking fights with cable companies, and the CMO rarely said no to ideas that went right after them. They also had an exclusive with NFL Sunday Ticket. Working on the direct marketing, and all the broadcast, was a lot of fun.
We handle social for Keep America Beautiful's recycling efforts. The video was part of National Recycling Day. It came out right after the presidential election. We wanted to show this issue as something everyone could actually agree on. I wish we all had more of those.
A rebranding project that was in retrospect, ahead of it's time. I still love the honesty of the campaign, acknowledging that healthcare could work better. UnitedHealthcare really did have a fire in their belly to make a difference, to heal healthcare.
I am the client and agency of record for The Hunan Heat Company. My taste for Hunan flavors has escalated into a fulfilling, and extremely unprofitable, business. It's been fun and I've learned a lot. Just ask me about the difference between a Arbol, Aleppo and Maras chili flake. Or maybe don't. Probably a better choice.
Check out my site, and pick up some delicious Hunan Heat Sauce here: hunanheat.com